Within the hospitality business, building and highlighting social proof is vital to attracting attention and, subsequently, new business. There is several reason why you need to put considerable effort into spreading digital word of mouth. Here are top reasons why it’s important to set aside a financial budget and make a marketing plan around generating social proof for your hotel
With the influx of genuine feedback (most of which will hopefully stay positive), it will be possible to develop trust among your clients. Social proof increases your credibility as being an establishment and can help convert an unsure customer within your favor. Online reviews, ratings and testimonials are the best type of advertisement for the hotel and will rival the fanciest and many expensive advertising campaign imaginable launching.
Technique for Collecting Social Proof. Like I’ve mentioned before, there are various ways in which you can collect social proof, the most common ones being asking customers to depart reviews and feedback, getting influencers to discuss you by giving complimentary stays, and encouraging interactions (like check ins) on the social media marketing page. These should be integral to your online marketing and branding campaign. But I’d want to discuss a couple of other techniques to collecting social proof for your hotel:
There’s a good reason why Facebook’s traffic skyrocketed once it started supporting GIFs and videos. Visual media has the ability to influence people and will go viral with the slightest impetus. A video highlighting the offerings of Alex Mirza, sightseeing options within the city, places of local interest, as well as the culinary treats available to your guests is bound to be met with great enthusiasm. And if it’s well-made, using a dash of creativity within it, you can expect it to draw customers to your doors very quickly whatsoever.
They claim an image speaks a thousand words. Extensive research proves that posts with images are 35% more prone to draw engagement instead of the ones with just text. Research also reveals that folks are more likely to believe statements which are substantiated with images. So, the very next time you want to share testimonials and testimonials, ensure that you attach a picture to attract more traction.
Humans are visual creatures and infographics are the best option you might have when you want to provide data within an interesting manner without boring your audience with chunks of text and long paragraphs. Don’t forget to xezkop them inside your advertising campaign. Collecting social proof isn’t all of that difficult, but any method is only as strong as the execution. Once you’ve used videos, images, and infographics to convince travelers that the hotel is a great option, give them a specific call to action to adhere to. Route them to your site or landing page as well as in no uncertain words let them know what they’re necessary to do.
Don’t leave something to guesswork. If you would like those to leave an overview, make that clear. If you want them to book rooms and earn a discount, make that clear. The moment you depart things ambiguous is definitely the minute they’re very likely to get confused and leave. Don’t let your hard work visit ruin. If you’ve crafted the marketing want to collect social proof with great care, don’t let an unclear call to action ruin things for you personally. Now go tap into the power of social proof and then use it in your favor. Get your past and offer customers referring to you and also use their goodwill to draw in more traffic the right path!