Musical.ly users opened their phones to a surprise today as they found the application replaced with a brand new brand name and name: TikTok. The application was acquired by Chinese company ByteDance in November 2017, which absorbed Try Here into its own TikTok app this morning. Existing Musical.ly users happen to be migrated over to their new TikTok accounts, that have been updated with a new interface but still retains the core feature of both applications: short-form videos approximately 15 seconds.
Teen karaoke app Musical.ly, which had just reached a milestone of 100 million monthly active users, is an element of ByteDance’s larger technique to break to the US market. In the first quarter of 2018, TikTok was the world’s most downloaded iOS app, based on a written report from US research firm Sensor Tower. TikTok will always be a standalone app in China, where it operates as Douyin and boasts over 300 million monthly active users. You might have even seen Douyin clips floating around before: maybe by means of the “Karma’s a bitch” makeover meme that went viral earlier this year, or news of Peppa Pig getting banned from your platform because of her status as being a “subversive gangster icon.”
Some Musical.ly users are welcoming the alterations, while some are debating how you can identify themselves going forward: musically is now “tik tok” but i will always be a muser. not just a clock. With Vine successor v2 “postponed indefinitely,” TikTok seems like the nearest thing we’ll get to having Vine back. But although Musical.ly and TikTok both are platforms for sharing 15-second videos, TikTok will be missing an essential part from the Musical.ly history, which had been built on teens lip-syncing and dancing to music. All of the features to make karaoke videos remain there, but rebranding the app with an all new name and forcing the existing Musical.ly users to migrate to a different platform is really a move that may alienate the initial community. It’ll be approximately the teens to decide whether TikTok’s popularity in China will translate to success in the united states.
The brand new app will retain the most popular highlights of both platforms and existing users could have their account, content and fan base automatically migrated towards the new TikTok app, that will use a new brand name and interface. The new app includes upgrades for instance a “reaction” feature which allows users to respond to friends’ videos right from the telephone and enhanced creative tools, the company said in a statement on Thursday.
“Musical.ly recently reached a whole new milestone of 100 million monthly active users and that we are excited to enter into a brand new chapter,” said Alex Zhu, co-founder of Musical.ly and senior vice-president of TikTok. “Combining Musical.ly and TikTok is a natural fit due to the shared mission of both experiences – to create a community where everyone can be a creator.”
TikTok is a short-video sharing platform where users can watch and create quick videos using music, stickers and animations as effects. It had been the most downloaded non-game app within the Apple app store globally within the first quarter of 2018, reaching 45.8 million downloads, according to Sensor Tower, the San-Francisco-based mobile app research firm. The China version of TikTok, called Douyin, will stay as being a stand-alone app.
Along with the new app, TikTok is launching a number of new creator programmes to offer users with tech support, performance insights and guidance on growth strategy. It is also launching a brand new safety centre, “to build a web-based experience that feels safe and welcoming,” based on the statement.
Most favored iPhone app Tik Tok hits 150 million daily users in China. Although messaging continues to be the dominant activity in China on mobile, users have more than tripled the time they spend watching short videos in the last year, according to the China Internet Report co-authored by the South China Morning Post, Abacus and 500 Starups.The amount of monthly active users for brief video apps in China, where Douyin competes with other platforms like Tencent Holdings-backed Kuaishou, doubled in 2017 to 414 million, according btrwfg the report. The market, however, has faced a crackdown on content deemed “vulgar” by Chinese authorities and rising demand for more privacy controls to safeguard minors.