We cannot stress enough the significance of a properly written press release. When you are writing your press release, keep your target market in mind. Concurrently, take into account that part of your audience will likely be an editor, reporter or journalist. This is very important as these are the people who if they like your story, will publish it providing you with another arm of exposure.
Ensure that the first paragraph of the press release answers the important questions including Who, What, When Where and Why. You may have one sentence never to loose the editor/journalist.
The information inside your press release needs to be accurate, easily readable and to the stage. A highly written press release will not need to be a novel. Remember the aim of a press release would be to entice the reader or journalist to contact you for more information. You may not must tell your Companies entire life history. Actually, shorter press releases (usually between 175 – 300 words) have a tendency to receive more exposure, if written well. Why? Because many trade publication journalists could be looking for a short informative part of information to fill a place within a magazine, paper or website. Have you ever seen short snip-its within the side of a magazine, or along the side of the page on a website. Guess in which the information originates from.
A carefully written and informative press release will make sure you capture the eyes of journalists. Make sure you invest some time, and edit your release carefully. Section 2 – Tend Not To Embellish or Exaggerate Your Press Release Grammar. As we already know a properly written press release, with perfect timing will provide you with the exposure everybody is looking and longing for.
Since you now have written your press release, submitted it for distribution and therefore are receiving calls and emails regarding it, you may undoubtedly get some inquiries to be answered.
In case your press release is written with embellishments, you may rapidly lose credibility. Remember, that the loss of credibility will even carry to future press releases. Journalists will remember a source. They will likely remember a name. They are going to remember a website. In the event you leave an unsatisfactory taste in their mouth, they will keep this in mind experience. What this means is the very next time you submit a press release, which can be accurate the 2nd time around, is definitely not looked at with a journalist that remembers you as somebody that will embellish a story. Do not embellish or exaggerate your press release.
Make sure if you work with facts and figures to boost your story, which you provide causes of these numbers where you could. The reason behind this really is simple. It adds credibility. Should you publish figures or information, although the information is accurate, people may go with the theory “it must be to great to be real”. Again, although completely innocent, can lead to appear stretching the reality. And again, this may cause your press release possibly being overlooked later on.
If the information is true, and you cannot back it up, if possible go conservative and inform them when they contact you. This might not really be possible, but remember, you may not want to turn a journalist/editor off.
Section 3 – Grammar Please make sure that your press release continues to be read, edited and re-read before submission. A poorly written press release is a really quick switch off for just about any journalist or editor. A poorly written press release may also be a negative reflection for virtually any Company.
By doing this, it is possible to catch any grammatical errors. Although the best writers will occasionally miss grammatical errors or typos, by making sure you read, edit and re-read your press release, you drastically reduce the potential for error.
Print your press release. By printing your press release and reading a paper copy, you are more inclined to catch any errors. This is effective for press releases that could be a little on the longer side.
Perhaps possess a coworker or friend review your press release. Sometimes another group of eyes may catch a mistake. Although you may have read and re-read your work, sometimes if you are extremely focused, you might tune a mistake out.
Delay until the morning and re-read your press release. You would probably not believe exactly what a difference an evening of sleep can perform to suit your needs when you find yourself writing. When your bright and fresh, re-read your press release to ensure that it is actually just how you desire it.
If everything reads well and then there are no errors, submit your press release for distribution.
24-7 Press Release Distribution Newswire happens to be employing a couple of editors to be able to offer the writing service or editing service for your press release. Although this feature is not currently available, our company is working on this to suit your needs.
Section 4 – How Frequently Should You Submit Your Press Release? At 24-7 Press Release Newswire we provide you with many types of press release distribution starting from basic to professional. Our professional sneak a peek at these guys is under our Mass Media Distribution program and includes press news distribution to your pool of around 80,000 journalists, 4000 websites, opt in journalists that request news to be sent straight to their inbox and of course relevant trade publications. Major web sites and trade publications include such locations as Yahoo Finance News, MSNBC, The New York Times, USA Today, Ask Jeeves, Google News amongst many others. At 24-7 Press Release, distribution is also sent to opt in feed subscribers that sign up to pull our headlines for content on their websites. When our headlines are updated, their headlines are also updated. Part of this wonderful press distribution is related to our partnership with PR Newswire.
Since we have wowed you with what sort of press release distribution we are capable of, we need to let you know that the poorly written press release will receive pretty much no pickup. Because of this although some places may actually publish your press release (not many places though), should it be poorly written, it will be immediately disregarded. This also implies that journalists will view it and disregard it. They will also, more than likely disregard future pr releases from your same source/Company.
Section 5 – How Many Times In Case You Submit Your Press Release? We now have this question asked to us often times and now decided to finally include this bit of information within our Press Release Writing Tips section.
So, just how often should you submit your press release? Rule of thumb is once to twice a month. However, unless you have any news worth mentioning, then once a month is an excellent guideline.
Many Companies go through changes. Management changes, product changes, service changes or other changes. To not have something to publish about, in many companies would be rare. Do you have a hot new service you are now providing? Have you got a new service you plan to provide coming down the road that you want to inform people of? Do you have some new widget whlexk you are importing that nobody else has? Are you hiring newer executive from the Fortune 500 Company which will add an focal point in your Company? These are merely several ideas to be aware of.
Some of our customers are finding using a combination of our Mass Media Distribution press distribution type once per month, combined with a lesser amount of distribution in a second time inside the same month to function well for them.