Search Engine Optimization or SEO is a service with which, the visibility of a website is enhanced. This is achieved by pushing it to better ranking on a SERP for the relevant keywords. However, one big factor, on which Search engine optimization is dependent, is the style of the site. Many a times SEO Agencies have tackled websites that are not designed according to the recommendations. What ensues is a troublesome process of tweaking the design before the site can be optimized.
A very important thing to do is to think about the requirements of SEO during the time of designing the website itself. The value, of the developer and the SEO employed in tandem, is up to the importance of harmony in between the work from the graphic designer and also the copywriter. Unfortunately, there are still many website developers that do not understand the requirement to consult the SEO while designing the web site. This leads to additional and unnecessary rework on the commencement of optimization. The whole scenario of unnecessary work can be prevented by caring for the points mentioned below.
User Friendly Header
A person-friendly header is definitely the first factor, which can make the user stay on the page. Suppose a user makes a search with all the keyword “Cheap Shoes”. The SEO will ideally land him on the website product page of shoes. Here, if the header is not really clear enough, there exists a probability that he will shift to the next search result. Of course, the above case is only a simple example. Some of the landing pages, especially those of services, can be tricky. It should be ensured the header is composed keeping an individual along with his intentions of visiting the page in mind. The efficiency from the header, in projecting the page as the complete solution to his query, is directly proportional to how much time the user will spend on the page.
Clearly defined Services on the Home Page
Usually, the home page of any website may serve as the landing page from the links that show up in the search results. Thus, it is the most essential page through the point of look at SEO. A person visits a business website looking for a product or service. Thus, they must be very clearly stated in your home page. Planning an individual to help make one extra click to the products page is expecting a stride too many. Most of the times, it is only once the user finds a clear mention of the sought product or service, when the user visits the item page for more details. Thus, the site Design must have ample scope for a clear reference to the goods and services that are available.
A responsive site eliminates the need of optimizing and promoting the mobile version of the site separately. An individual just types in the same URL and the appropriate site version is automatically loaded depending on the form of ztwzky used. This saves lots of inconvenience for the SEO Team as well as the user.
Links to Social Pages in the Home Page
Social Networking Optimization (SMO) is becoming such a key point for SEO that both of them are mentioned within the same breath. It is extremely helpful through the SEO point of view the links towards the major social media pages from the business in Facebook, LinkedIn, Google , Twitter, etc. will also be contained in the home page itself. Links for the blogs and press releases from the business will also be advised.
While SEO generates you for the website, optimized designing helps make the user stay. The former is of no use (in fact detrimental in some instances) minus the latter. The above mentioned would be the major factors which SEO Agencies should be taking a look at in order to harness the complete benefits associated with an internet presence.