Today, Starbucks has taken another step toward evolving the digital experience for customers in China by launching voice ordering and delivery capabilities within Alibaba’s smart speaker, Tmall Genie. Customers can now order their favorite Starbucks beverages and food just by utilizing their voice for delivery within 30 minutes. Leveraging Alibaba’s on-demand food delivery platform, Ele.me, the voice ordering capabilities for Starbucks further extend the customer experience within Starbucks digital ecosystem.
The launch of the new service marks usually the one-year anniversary of starbucks opening hours and Alibaba’s strategic partnership which advances the New Retail infrastructure and digital power in China – among the fastest-growing markets on earth for coffee consumption. The announcement also builds on several significant collaborations involving the two firms that enable a seamless Starbucks Experience for Chinese customers, including establishing back-of-house kitchens, Star Kitchens, within Alibaba’s Freshippo supermarkets in China.
“We are thrilled to supply our cutting-edge Artificial Intelligence technology through Tmall Genie to serve Starbucks digitally-savvy customers in China,” said Miffy Chen, general manager at Alibaba A.I. Labs which leads the growth of Tmall Genie. “Earlier this season, we launched food order and delivery service through Ele.me responding to our users’ needs for on-demand local services. We’re excited to introduce an even more diverse and enriched experience on our platform through Starbucks voice ordering and supply a direct benefit to Chinese consumers in their daily routine.”
“The Starbucks feature through Alibaba’s Tmall Genie ushers in a new era of digital customer engagement for Starbucks, leveraging ground-breaking digital technology to produce an unprecedented experience that elevates our connection with customers to new heights,” said Molly Liu, vice president and general manager, Digital Ventures, Starbucks China. “We are focused on making sure Starbucks voice ordering is really personal, and we anticipate offering our customers far more convenient moments and new chances to engage with Starbucks on a single integrated platform as they move through the entire day.”
Through Alibaba’s Tmall Genie, customers place an order utilizing their voice and can track their order in real-time in the 30-minute delivery timeframe.
Starbucks® Rewards members also can earn Stars and receive membership updates, including benefits, on the Tmall Genie. Soon, members can receive personalized recommendations when you use voice commands to place orders which can be tailored to previous order preferences and popular items from Starbucks seasonal menu. As another additional benefit, Starbucks fans in China can vchdcq listen to the most recent Starbucks in-store playlists through Alibaba’s music streaming app, Xiami Music.
Powered by Alibaba’s speech AI and voice print payment technology, Tmall Genie orders help expand the high-quality Starbucks Delivers experience that is certainly consistent with all the Starbucks standards, including specially-designed splash-proof lids for hot and cold beverages, tamper-proof packaging seals and individual hot and cold delivery containers to ensure orders reach the optimal temperature for enjoyment.
A unique Starbucks-themed Tmall Genie can be obtained from the Starbucks virtual store in China, which unifies is starbucks open today offerings within Alibaba’s mobile apps, including Taobao, Alipay and Tmall.