Through the years, we’ve done several experiments with unusual vape flavours. Often we’ve done this for a bit of fun, but sometimes the outcomes have surprised us. A good several years ago, for instance, we went to Buy E Cigs with a small range of very unusual flavours. One of these was barbecue sauce flavour. As you’d expect, a lot of people absolutely hated it. But one elderly man told us it was the very first thing he’d tasted since having a stroke.
The identical occurred having a Voop Juice range we created for April Fool’s day. These juices were deliberately made to taste awful, and that i found the Cheese and Onion flavour disgusting. However, many people actually liked it. The thing is, there’s 1000s of flavours on the market now. Some are unusual, and interest a small audience, but the benefit of this is that, whatever your taste preference is, there’ll be something available that you’ll love. And that’s important, as the more you love vaping, and the further you move away from tobacco flavours, the more unlikely you happen to be to return to smoking.
Given that there’s a ridiculous quantity of vaping studies being published nowadays, there’s not plenty of research on the need for flavours in: There is some, though. Market research of more than 4000 vapers, lead by Konstantinos Farsalinos in 2013, learned that 48.5% of vapers felt that restricting flavours would increase cravings for cigarettes, while 39.7% felt that fewer flavours will make it more unlikely so they can give up smoking.
Since then, non-tobacco flavours have become more valuable in initiation. In Konstantinos’ original survey, the majority of vapers started vaping with tobacco flavours, but a much more recent survey which looked at the flavors preferences of over 70,000 vapers found that non-tobacco flavours (in the US) were the predominant choice when starting vaping. The research figured that banning flavours might lead to a reduction in people starting vaping and an increase in people switching back from vaping to smoking.
This is backed up by research by Russell et al, which found that menthol and tobacco flavours now rank in 5th and 6th place amongst adult vapers. In a press conference organised from the New Nicotine Alliance, Russell talked further concerning the results, saying:
“Evidence from the own research suggests that a significantly higher proportion of smokers preferring to vape non-tobacco flavors go on to fully stop smoking cigarettes within 3 months.”
Quite simply, non-tobacco flavours result in a higher rate of success when switching completely from smoking to vaping. It has been supported by a more modern study by Buckell et al (published as this post was first written). Employing a discrete choice try out other 2000 adult vapers, the authors found a flavour ban on e-cigarettes would result in a rise in smoking rates.
Another smaller study by Pacek et al surveyed 240 adolescents who dual use (both vape and smoke). Within their survey, 17% of young vapers said they might smoke more if flavours were restricted to tobacco and menthol.
The concept that specific flavours may be important is supported by industry research by JUUL, which discovered that vapers who used Mint or Menthol were 23% more likely to switch to vaping than those who used tobacco flavours.
Could flavours assist dual vapers? Not everybody switches to vaping immediately. In the end, your first puff upon an e-cigarette doesn’t mean your last puff over a tobacco cigarette. Research shows that 46% of dual vapers have jtsedy switched to e cigarettes after a year, but also for others it may take much longer.
My experience is the fact flavours may help dual vapers retain interest. I’ve seen people who still smoke several cigarettes each day experiment a lot with various flavours. If flavours can help retain interest, then dual vapers will smoke less, hopefully not get back to 100% smoking and eventually move to 100% vaping. Perhaps, for a few, it’s only a matter of finding that perfect e-liquid (with thousands of flavours on the market, that can take a bit of time).